Controlled building of the retailer network

In Finland, Marimekko has a retailer network covering the entire country. It includes both department stores and specialist shops. Some of the specialist shops operate under the full Marimekko concept, while some only sell selected products that are an ideal match for the retailer’s own business concept. The retailer network has been renewed and expanded in line with the evolution of Marimekko’s business operations.

Marimekko is developing its retailer network as an integral part of its distribution policy. The objective is to set up, alongside Marimekko’s own shops, an active network of retailers that can flexibly meet the challenges of Marimekko’s business operations and commit to the values of the Marimekko brand in their own business.

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