As announced in March 2008, Marimekko has licensed its famous floral “Unikko” motif to an exclusive limited-edition cosmetics collection of Avon, a leading global beauty company. The Marimekko for Avon Colour Collection was introduced to the press in London, UK, on 18 June. The collection will launch globally in autumn 2008.

The Marimekko for Avon collection unites Marimekko’s signature brilliant hues and simple, yet sophisticated design with Avon’s fun, innovative colour formulae. Each piece in the range features Marimekko’s iconic ”Unikko” pattern designed by Maija Isola in 1964. Her daughter Kristina Isola re-interpreted the design with a unique look and fresh colouring for Avon.

The collection embodies Marimekko’s unique philosophy – design that brings beauty into people’s everyday lives. Licensing cooperation with Avon is Marimekko's first foray into the world of beauty and will enhance the Marimekko brand's recognition worldwide. With the collaboration, Marimekko is able to reach millions of women and share the exceptional combination of Marimekko’s bold, joyful design and Avon’s superior beauty products.