Marimekko and Converse partner in sneakers

Marimekko Corporation and Converse Inc., one of the world's most iconic lifestyle companies in men’s and women’s footwear and apparel, have entered into an agreement whereby Marimekko licenses its emblematic patterns to Converse’s new women’s-specific collection debuting in spring 2011. The collection, entitled “Converse ♥ Marimekko”, features Converse’s most popular shoe silhouettes and the following vibrant Marimekko designs: “Tarha” and “Pikkusuomu” by Annika Rimala, and “Kirppu” by Maija and Kristina Isola.

“We are excited about partnering with such an inspiring and iconic company as Converse. This enriching collaboration brings together two brands that both have a distinctive idiom and a unique heritage. The two companies have always walked their own path, and we also share the same unpretentious and joyful approach to life. We hope that this positive attitude will be transmitted to the people who will be sporting the Converses in the vibrant Marimekko designs,” says Minna Kemell-Kutvonen, Creative Director of Marimekko.

The shoes will be sold globally from February 2011 onwards at selected Converse and Marimekko stores and specialty retail. More product-specific information will be available closer to the launch date.

MARIMEKKO CORPORATION
Group Communications

Piia Pakarinen
Tel. +358 9 758 7293
Email: piia.pakarinen@marimekko.fi

Further information:

Marimekko Corporation
Päivi Lonka
Sales Director
Tel. +358 9 758 7430
Email: paivi.lonka@marimekko.fi

Converse Inc.
Karin Hesselvik
PR
Tel. +31 35 626 9958
Email: karin.hesselvik@converse.com