Take a peek at the day-to-day
work at Marimekko and meet the strong women from Marimekko's creative
community, who lead their own growth story: Design Manager Emmakaisa
Kirves and Ready-To-Wear Designer Riikka Buri. See what they think about the design
process, personal growth - and about working as part of the creative community.
Emmakaisa has worked for Marimekko
since 2011. She has a comprehensive outlook on design: how the
collections are structured, how the chosen theme is expressed, and in
what way the colours, patterns and materials interact when combined. Her
style is bold and functional - and not too serious. Emmakaisa draws
inspiration from everything around her: new ideas may emerge from the
Marimekko archives, interesting exhibitions or nature. "I'm empowered by my loved ones and the little joys of everyday life." Emmakaisa Kirves
has worked for Marimekko since 2010. She is fascinated by the contrast
of feminine, playful and sporty shapes. It's her passion to combine the
iconic Marimekko patterns with contemporary design in a recognisable
way. Riikka's style is manifested through a surprising interplay
between shapes, patterns and quirky details. Riikka gets a new spark for
her work from all things new and unexplored. "My empowerment comes from bold new thinking that fuels creativity and change." Riikka Buri
Piccolo Design: Vuokko Eskolin-Nurmesniemi 1953 Vuokko
Eskolin-Nurmesniemi created Piccolo the very year she joined Marimekko.
Piccolo's striped pattern is painted with vivid brushstrokes. Piccolo
belongs to Marimekko's timeless classics.
Jokeri Design: Annika Rimala 1967 The
non-figurative Jokeri (joker) dates back to the time when influences
from contemporary youth culture were perhaps most strongly evident in
Annika Rimala's rhythmic patterns. Being up-to-date is still today one
of Marimekko's key attributes.
the design process always begins with prints. On the video, Emmakaisa is
wearing the Saarni Piccolo coat dress
and the Vaahtera Solid dress. Riikka
is wearing the Paju Jokeri and the Sembra Piccolo dresses from the
Marimekko fall collection.
Marimekko's new collection is yet again a result of its creative
community working closely together and inspiring each other's growth.