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The keyword is comfy
For exceptional festivities
This season's collection was inspired by the Finnish lifestyle and Nordic activities – and resilient flowers in the bloom.
This exceptional festive season, the keyword is comfy. It’s time to mix and match relaxed partywear with the softest of fabrics. Channeling stylish cosiness, our bold florals are here in luscious silk, sateen and velvet.
Welcome vibrant florals into your wardrobe.
The painterly Kesäheinä (summer grass) design by Aino-Maija Metsola was sketched in relaxed brushstrokes of gouache paints.
Iconic patterns, metallic sheen
Be inspired by shimmering prints. The Piccolo pattern is now seen in one of the easiest attires of the season, and a large flower of the Unikko (poppy) pattern glistens in a knit made of metallic yarn and as a silver foil placement print.
May we introduce Jäärouva
Jäärouva, a new Aino-Maija Metsola pattern adorning this season’s most versatile pieces.
The designer was inspired by the idea of a simple color palette and sturdy shapes. The name of this enchanting design originates from Tove Jansson’s Moomin book.
The final touch
Add that final touch to your festive style with a beautiful leather bag.
This season, Milli Matkuri and Karla are each graced with a metal chain strap.
The 1983 Ostjakki (Khanty) pattern by Fujiwo Ishimoto was originally part of a collection entitled Iso karhu (Ursa Major), which was inspired by a book depicting the life of the Finno-Ugrian peoples as well as by textiles patterned using the traditional ikat dyeing technique.
Infused with a bold attitude
Update your closet with everyday essentials in bold Marimekko prints and colors – dressed up or dressed down, these are the pieces that will brighten up any day.