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3 simple tips for timeless everyday elegance with Emma Elwin
Classic, timeless, eternally essential – we asked the consciously minded fashion influencer Emma Elwin to share her top tips for creating a sustainable wardrobe. These are the hero pieces that will outlive sudden trends and impulses.
One of the best ways to ensure your purchase will be good for both your wallet and the environment long-term is to invest in quality pieces you actually love and therefore want to wear for a longer period of time. We listed style secrets for creating a sustainable wardrobe with the help of Emma Elwin, Swedish creative director, and a co-founder of ‘Make it last’, a media platform focusing on sustainable fashion and beauty.
Style secret 1: Look back to see to the future
For me, a long-lasting wardrobe is a synonym for something timeless. My goal is to build a wardrobe that will last over time. I try to buy only high-quality pieces that are in a classic design in tones that enchant each other. I try to make sure that new purchases match what I already have, and if I need something new, I try to find it second-hand.
I love finding pieces that have a silhouette that has become iconic over time, like the Marimekko A-lined dress favored by Jackie O. That sort of piece truly brings something extra to your everyday wardrobe! I always try to select pieces that I can see myself wearing for a long time. I can totally see myself still sporting all these Marimekko garments when I’m eighty.
Style secret 2: Have a go-to look
From the Marimekko archetype silhouettes, my favorite is the straight silhouette. It creates a sleek look I can always return to and never grow tired of! A pale blue shirt is one of those garments that works all year around and just matures and becomes more beautiful with time. A cotton shirt and jeans are my go-to look all year around. In wintertime, I add a wool coat and sweater and in summer sandals, a wicker basket, and a silk scarf.
"I can totally see myself still sporting all these Marimekko garments when I’m eighty."
– Emma Elwin
Style secret 3: Highlight your personality
My top tips for looking timeless and elegant is to invest in high quality and timeless design and then add accessories or items that highlight your personality. I encourage everyone to always trust your own instincts and to feel comfortable in what you are wearing. And remember not to preserve your precious items in the back of your wardrobe. It’s totally ok to wear the most pretentious one on a rainy Monday.