The fresh Piccolo-striped Jokapoika shirt has been an icon of stylish Finnish menswear for decades – ever since the Finnish fashion design pioneer Vuokko Eskolin-Nurmesniemi created it in 1956. The Jokapoika-shirt is the single longest manufactured piece in Finnish clothing history, which is still in production – for a good reason. Along with Jokapoika, nowadays the Marimekko-collection offers several fresh men’s and unisex designs, such as casual Lyhythiha and Pitkähiha jersey shirts in Tasaraita stripe. Most of the designs are available in different colours and sizes.