Portrayal of the Marimekko woman by photojournalist Meeri Koutaniemi and artist Paula Vesala.
Throughout its history, Marimekko has encouraged women to be themselves and walk their own path. Our spring/summer 2017 collection is dedicated to courageous women.
In 2017 we are bringing together two Finnish women known for their courage and strong professional integrity: photojournalist Meeri Koutaniemi and artist Paula Vesala. We can see their joint portrayal of the courageous Marimekko woman through the lens of Koutaniemi and read their personal reflections on courage and following their own path.
Video: Silja Minkkinen
In the first Koutaniemi-Vesala photos, Marimekko's bold pattern design is represented by Annika Rimala's Tasaraita (even stripe) from 1968. Rimala created the pattern for Marimekko as a symbol for the era of unisex, a stripe of equality for everyone regardless of age or gender.
Meeri Koutaniemi is an internationally award-winning photographer and journalist whose work focuses on social phenomena around the world. She is especially known for her breathtaking photo reportage and views on women's rights.
Paula Vesala is a Finnish cutting-edge artist known in particular as a singer, songwriter and actor. At the moment, she is studying playwriting at the University of California. Vesala is a musical visionary who has always had the courage to cross boundaries and listen to her heart in everything she has done.