Marimekko celebrates Helsinki Pride with a dedicated Tasaraita window installation
Marimekko will present a dedicated Tasaraita-themed window installation at its Helsinki flagship store during the Helsinki Pride week.
In 2018, Marimekko celebrates the 50th anniversary of Tasaraita (even stripe). In 1968 Marimekko designer Annika Rimala created a new symbol for the era of unisex, suitable for everyone irrespective of age and gender. Since then, Tasaraita has been Marimekko's symbol of equality.
To celebrate equal rights, Marimekko supports Helsinki Pride, taking place 25 June - 1 July 2018. An official partner of Finland's greatest rainbow-colored culture and human rights event, Marimekko will present a dedicated Tasaraita-themed window installation at its Helsinki flagship store during the week. Equality has been an important value for Marimekko since its early days, and the company wants to promote the discussion around equal rights actively.
The window installation can be seen at Marimekko's flagship store from 25 June – 1 July 2018.