and UNIQLO, a Japanese global apparel retailer, have announced a collaboration
for a new limited edition collection celebrating Finnish winter traditions. The
collection that will be launched from 28 November 2019 onwards is the second
partnership between Marimekko and UNIQLO.
The first collection designed jointly by the two
companies, introduced in spring 2018, was very successful. The new 2019
Fall/Winter collection celebrates Finnish winter traditions and augments
women's offerings with items for girls and babies.
The limited edition collaboration collection brings together the complementary approaches of the two companies. Marimekko's mission is to empower people to be happy as they are, and to bring joy to everyday life through bold prints and colours. LifeWear is the UNIQLO commitment to creating high-quality clothing that is functional and affordable, to suit everyone's daily lifestyles.
The collaboration collection includes several new
women's items designed specially to showcase some of Marimekko's most recognisable
prints such as Kivet (stones) designed by Maija Isola in 1956, Tasaraita (even
stripe) by Annika Rimala from 1968 and Siirtolapuutarha (city garden) by Maija
Louekari from 2009. The collection fuses iconic elements from both brands
bringing to life Finnish winter traditions of families enjoying the outdoors in
the snowy forests under the magical northern lights, and gathering around the
fireplace to warm up in the cosy atmosphere of their winter cabins.
The collection will
be available in all UNIQLO markets except Japan.
Marimekko – Bringing joy to everyday life since 1951
Marimekko is a Finnish design house celebrated for its original prints
and colors since 1951. One of the first lifestyle brands in the world,
Marimekko combines fashion, bags and accessories as well as home décor into an
expression of joyful living. Read more about our story