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Tap Instagram open and get inspired by #VeryFinnishThing – The Finnish ways of Winter Celebration. 
Every week until Christmas we'll share Finnish phenomenons such as kaamos (polar night) and ask you to share how you do or would do it. Style is unlimited.

#VeryFinnishThing on Instagram

Read the Very Finnish Thing stories

Jokamiehenoikeus - Very Finnish thing

The right to enjoy the great outdoors is known as everyman's right. From picking berries during autumn to skiing on icy lakes, the stunning Finnish landscape is worth exploring all year round. After a day out in the snow nothing beats the warmth of home.

Avanto – Very Finnish Thing

Avanto, a round hole made in ice, is a Finnish way to stay healthy and de-stress during the winter season. A quick dip in icy water rejuvenates the body and brings a feeling of calm ensuring restful sleep and a happy mind.


Joulupuuro, a shared pot of creamy rice porridge, begins the Christmas Eve. Topped with a sprinkle of cinnamon and sugar, the porridge has a secret: a hidden almond within. The one who finds the almond is blessed with plenty of good fortune for the forthcoming year.


Tasa-arvo means equality, but it also means friendship, courage, and freedom to express oneself, and those never go out of style. Marimekko has always encouraged women to be themselves and walk their own path, which is exemplified in the portrayal of the Marimekko woman by photographer Meeri Koutaniemi and artist Paula Vesala.

Kaamos – Very Finnish Thing

Christmas brings light and joy in the middle of the polar night, a dark period called kaamos. The lack of sunlight creates a sense of quiet – and with some luck, the Northern Lights appear.

Pikkujoulu – Very Finnish Thing

Pikkujoulu occurs when friends or colleagues gather for a fun night together. The party usually begins with a mug or two of spicy glögg and plenty of gingerbread, and ends on the dance floor during the small hours. It is the Finnish way of saluting Christmas.

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