Marimekko and Finnish textile material company Spinnova are proud to present their capsule collection, which contains the first ever commercially available printed products made using wood-based SPINNOVA® fiber, an alternative to conventional wood-based fibers. The capsule combines Spinnova’s innovative technology with Marimekko’s art of printmaking.
The denim-like material blend consists of approximately 20 percent SPINNOVA® fiber. The rest of the blend is cotton, of which about 70 percent is organic cotton. In addition, the production of the SPINNOVA® fiber consumes approximately 99.9 percent less water in comparison to conventional cotton fiber and Spinnova uses zero harmful chemicals in the production of the fiber.
Featuring the iconic 1964 Unikko (poppy) print by Maija Isola, the capsule presents a smart, denim-inspired utility overshirt, pair of trousers and tote bag. These forever-pieces will stand the test of time – and may even be history in the making.
Marimekko and Spinnova have been collaborating on testing, developing, and commercializing new textiles made of SPINNOVA® fiber since 2017. In February 2020, the brands presented two prototype outfits. The collaboration was recognized as a finalist in the Sustainability category in Fast Company’s 2020 Innovation by Design Awards. The collaboration also received an honorable mention in the Experimental category.
The Spinnova x Marimekko capsule is available at marimekko.com and at Marimekko Esplanadi in Helsinki, Marimekko Norrmalmstorg in Stockholm, and Marimekko Kreative in Copenhagen.