Vuokko Eskolin-Nurmesniemi (b. 1930) has had a lasting impact on Marimekko's clothing design, patterns and colours. With her architectonic, clean-cut clothes, she shook up the dress codes and conventions of the 1950s and helped liberate women.
In her fabric designs, she achieved a never-before-seen sophistication in colour combinations by overlapping colours during the printing process. This colour overlap in print patterns has become Marimekko's signature style, which is also used by contemporary Marimekko designers.