UNIQLO x Marimekko Special Edition Collection – Spring/Summer 2018
Marimekko and UNIQLO, a Japanese global
apparel retailer, have announced their partnership on a special edition
collaboration collection which will be available for a limited time only. The
new collection for women, originally announced in January, comprises a complete
line of items that brighten lifestyles by combining the timelessly bold and
vibrant print designs of Marimekko with the quality and comfort of UNIQLO's
casual street style.
The collection embodies a shared commitment by the two companies to
enhancing daily living. For Marimekko, this is through its mission of empowering
people to be happy as they are and bringing joy to their everyday lives through
bold prints and colours, while UNIQLO is committed to creating LifeWear – high
quality clothing that is functional and reasonably priced – to suit everyone's
"UNIQLO is known worldwide for its
well-designed essentials that are made for all. The special edition Marimekko
and UNIQLO brand collaboration collection allows us to share the joy of bold
self-expression in print and colour with consumers around the world. We are
very excited about this collaboration and can't wait to see how people will
wear the pieces in the collection to reflect their own style and personality,"
says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
The Marimekko and UNIQLO collection arrives at
UNIQLO stores and at UNIQLO.com in Europe, Australia, Canada and the United
States on Thursday 29 March, in Asia on Friday 30 March, in the Philippines on 2 April,
and in Russia on 6 April 2018. The nine-style collection features tops,
dresses, pants, sneakers, and bags. The prints in the collection were inspired
by nature and urban lifestyle, including also a new print design specifically
chosen to celebrate the Marimekko and UNIQLO collection. All of the prints were
designed by Maija Louekari, one of Marimekko's world-renowned print designers.
Read more: www.uniqlo.com/marimekko
Marimekko is a design house celebrated worldwide
for its original prints and colours. When the company was founded in 1951, its
unconventional designs transformed the tradition of textile printing and
clothing in Finland.