Marimekko's summer fashion show in Esplanade park on Friday 17 May – accompanied by D.R.E.A.M.G.I.R.L.S
Watch the video of the show below.
Marimekko will celebrate the beginning of the summer season with its annual fashion show in Helsinki's Esplanade Park on Friday 17 May 2019. The event, now organised for the 28th time, welcomes everyone and is free of charge.
This year the event is based around Marimekko's theme for 2019, Bold by Nature. The theme explores different interpretations of boldness and empowerment through joy and self-expression. The Marimekko spring/summer 2019 collection celebrates the original idea of Marimekko with focus on archive-inspired liberating summer dresses. Since the very beginning, the Marimekko dress has been for women who are bold in expressing their personality through their choice of attire.
One of the most interesting newcomers to the Finnish rap scene, D.R.E.A.M.G.I.R.L.S., will perform live in the fashion shows. The group is composed of strong female hip hop artists. The show, curated by DJs Taika Mannila and Lina Schiffer, stars Adikia, F, SOFA, Yeboyah, B.W.A and Nisa.
Journalist Maria Veitola will host the event. The fashion show is styled by stylist Minttu Vesala.
The shows will start at 11.30 a.m., 12.30 p.m., 4.00 p.m. and 6.00 p.m. There will be a live stream at marimekko.com at 12.30 p.m.
Marimekko's outdoor fashion shows have become an integral part of Helsinki's culture. Every year, the colourful event gathers thousands of people to salute the beginning of summer. The upcoming fashion show features pieces from Marimekko's spring/summer 2019 collection, which was premiered at Paris Fashion Week last September.