Marimekko was founded in 1951 by the visionary Armi Ratia, and since the beginning, Armi’s dream was to empower people to be happy just as they are and to boldly express themselves through original prints and colors.
The Tasaraita (even stripe) print was born in 1968 when Marimekko designer Annika Rimala created a collection of cotton jersey clothes for everyone – irrespective of age, size or gender expression. Still today, this stripy classic is Marimekko’s symbol of equality.
Changing the world with Pride
Equality and authenticity have been important values for Marimekko since our earliest days. To actively promote the discussion around equal rights, we have proudly been one of the official partners of the rainbow-colored culture and human rights event Helsinki Pride since 2018. This year, Marimekko has created the official Helsinki Pride products. We will make a donation to the Helsinki Pride organization for every official product sold.
In 2020, the Pride organizations around the world will come together for a virtual global Pride. The 24-hour celebration will take place on the 27th of June. The local event in Helsinki takes place from the 7th to the 13th of September.