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Marimekko brings its original lifestyle thinking to Paris Fashion Week in March

6 March 2016

Marimekko launches its fall/winter 2016 ready-to-wear collection at Paris Fashion Week on 6 March in Palais de Tokyo. The company's second presentation at Paris Fashion Week, based on the brand's lifestyle thinking, highlights Marimekko's theme for 2016: a tribute to strong women - past, present, and future.

"This collection is an ode to originality and empowered women," says Marimekko's Creative Director Anna Teurnell. "Marimekko is about appreciating imperfection and personality - being true to oneself. We design products for the everyday lives of real women, to inspire them to dress for themselves and live their lives as they choose. The collection features surprising juxtapositions, asymmetric silhouettes, innovative ideas for a fall and winter wardrobe and Marimekko's trademark prints and interesting colour combinations."

The presentation demonstrates Marimekko's distinctive design approach

In its presentation at Paris Fashion Week, Marimekko tears down walls between fashion and design by incorporating elements from its home collection in the space, conveying the timeless aesthetic Marimekko builds from the interplay of these two worlds. Marimekko is one of the first true lifestyle brands in the world, founded in 1951 to bring joy to everyday moments.

"At Marimekko fashion and design have always been closely connected and approached from a lifestyle perspective. I think this approach is increasingly topical in today's world. We are proud of our heritage and the fact that Marimekko has played a significant part in the formation of Finnish design thinking, renowned for its inclusivity and functionality," says Anna Teurnell.

By presenting at Paris Fashion Week, Marimekko continues to build further international recognition among fashion and design influencers and strengthen its distribution presence and online business position in Europe.

"The presentation at Paris Fashion Week is one important element supporting our internationalisation strategy. After our successful first introduction in Paris last October, we find it essential to continue presenting our point of view on fashion and design at one of the most important fashion events in the world. Paris Fashion Week is a great platform to reach both top international media as well as potential retailers, such as premium department stores, multibrand stores, and e-tailers, in our key market areas Europe, North America, and the Asia-Pacific region," says Marimekko's President Tiina Alahuhta-Kasko.

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