Marimekko's annual public summer fashion show in Helsinki's Esplanade Park

Marimekko celebrated the beginning of the summer with its annual fashion show in Helsinki's Esplanade Park on Friday 19 May 2017. The fashion show, open to everyone and free of charge, was now organised for the 26th time. Thousands of people gathered around the catwalk to enjoy Marimekko's prints and colours and live music.
The gems presented at the show are from Marimekko's spring/summer 2017 collection, now available in stores and online.
Shop the collection >>

Photos by Janita Autio. Styles by Minttu Vesala.

Marimekko's summer fashion show at the esplanade park

Finnish artist Vesala performed at the show. Vesala was wearing the iconic Marimekko dress, Liidokki.

Finnish TV and radio host Maria Veitola and Marimekko's President & CEO Tiina Alahuhta-Kasko welcomed everyone to watch the show. Maria was wearing Jada tunic and Jenna trousers in Pieni Keidas print, Tiina's dress is called Korppi – one of the iconic pieces hand-picked from Marimekko’s archive to the spring/summer 2017 collection.

Left: Iina tunic and Kaisu trousers in Aita print, Marka sneakers. Right: Minea silk shirt in Henriikka print, Soila trousers in Juhanala print and Poppy shoes.

Jokapoika shirt and Kaisu trousers in Pieni taite print, Marka sneakers.

Tuulia tunic in Kirjo print and Kutty leather skirt.

Tuulia tunic, Kutty skirt and Poppy shoes.

Left: Jade shirt and the iconic Kentauri skirt in Troija print. Right: Jokapoika shirt and Kia trousers.

Jada tunic and Jenna trousers in Pieni Keidas print, Aletta shoes.

Front: Sohvi shirt and Sylvia skirt in Simbad print, Aletta shoes.

Our beautiful and courageous models – happy summer, everyone!