Marimekko celebrated the beginning of the summer with its annual fashion show in Helsinki's Esplanade Park on Friday 19 May 2017. The fashion show, open to everyone and free of charge, was now organised for the 26th time. Thousands of people gathered around the catwalk to enjoy Marimekko's prints and colours and live music.
The gems presented at the show are from Marimekko's spring/summer 2017 collection, now available in stores and online.
Shop the collection >>
Photos by Janita Autio. Styles by Minttu Vesala.