Marimekko presented its Spring/Summer 2017 ready-to-wear collection at Paris Fashion Week
3 October 2016
Marimekko launched its spring/summer 2017 ready-to-wear collection at Paris Fashion Week on Sunday 2 October. The collection, shown in a Marimekko home set up in the Finnish embassy in Paris, reflects Marimekko's timeless approach to design. By presenting its new ready-to-wear collection and lifestyle philosophy in a homelike setting, Marimekko wanted to challenge traditional boundaries between fashion and design.
Archive pieces from the 1960s and 1970s
The theme of the spring/summer 2017 ready-to-wear collection encourages people to be true to who they are. The collection reintroduces five iconic garments from the 1960s and 1970s, hand-picked from Marimekko's design archive by Creative Director Anna Teurnell. The four dresses and one skirt are among the most recognisable ready-to-wear pieces in Marimekko's history and all share a playful and skillful use of the print in relation to the silhouette of the garment.
"The spring/summer 2017 ready-to-wear collection celebrates the timelessness of Marimekko design. The collection brings together revolutionary thoughts from Marimekko's early years with new, surprising ideas that add to the continuum of our design heritage today. I have personally been very inspired by Marimekko's archives and in particular the garments I've picked out from there for this collection. The architectonic dress is one of the emblems of Marimekko design, and these pieces capture the essence of our ready-to-wear. I find it remarkable that designs from decades ago feel so interesting and relevant still today, and I think that is what makes Marimekko so special," says Anna Teurnell.