Changing the world with Pride
Equality and authenticity have been important values for Marimekko since our earliest days. To actively promote the discussion around equal rights, we have proudly been one of the official partners of the rainbow-colored culture and human rights event Helsinki Pride since 2018.
As a part of showing our support to the LGBTQI+ community in Finland, during Helsinki Pride Week 2020 our Aleksinkulma store window showcases an installation co-created by young artists Aro Mielonen and Viljami Nissi.
Aro Mielonen (b.1992)
Through exploring his gender and then transitioning from female to male, Aro Mielonen has lived in many different roles and faced a variety of expectations. In his photography, Aro mirrors masculinity through femininity and the insecurities of youth. Aro studies at Turku Arts Academy.
Viljami Nissi (b.1994)
Viljami Nissi is a Helsinki-based LGBTQI+ artist, who has studied at the Kankaanpää School of Art and the Academy of Fine Arts in Prague. Examining masculinity in his visual art, he has gained popularity, especially in Central Europe.
“In our art, we have both ended up exploring masculinity and its different side effects. For this minimalistic window installation, we wanted to combine our current artwork in a thematically and visually interesting way.”
Aro Mielonen & Viljami Nissi