The Marimekko Designathon competition

Throughout 2017, the 100th anniversary of Finland's independence, Marimekko will encourage participation in and create opportunities for innovation. In collaboration with Slush, Europe's leading event for technology and start-ups, and Junction, the largest hackathon in Europe, produced by Aalto Entrepreneurship Society (Aaltoes), we will organise a competition entitled Marimekko Designathon for the new generation of creators, where we will look for new innovative ideas and solutions challenging the conventions of traditional textile and clothing industry.

The Marimekko Designathon competition combining design and technology will be held as a hackathon at Marimekko's headquarters in Helsinki in September 2017 and it will be one of the events of Helsinki Design Week. A jury composed of international experts and the competition organisers will select the best ideas, and the winners will have the opportunity to present their ideas at Slush 2017.

"We will build a successful future for Finland by doing things together and crossing boundaries open-mindedly. With the Marimekko Designathon competition, we want to invite younger generation creators to challenge the traditional conventions of our industry and develop fresh and unprecedented ideas. The project brings together trailblazing Finnish design and technology in a new way, and we can't wait to see what innovative solutions, new beginnings, might come out of the collaboration," says Tiina Alahuhta-Kasko, President and CEO of Marimekko.

In the picture: Maija Louekari, a younger generation print designer, has created a pattern entitled Hyvämyrsky (good storm) to symbolise the collaboration between Marimekko, Slush and Junction. The pattern was inspired by a thought of a brainstorm where bold ideas and people meet and new beginnings are born. In the pattern, multi-interpretative storm clouds and flashes of lightning form a good storm which freshens the surrounding world and so enables something new to emerge.