Our Kreative world: What’s your archetype?

In February, Marimekko Kreative goes archetypical. Picture a perfect capsule wardrobe, filled only with matching favorites. Focusing on the essential. This is what the refined elegance of the new era of Marimekko, led by Creative Director Rebekka Bay, is all about. Easy, imaginative, functional.

Modular thinking is part of Marimekko’s profound take on responsible and timeless design. It builds on a more sustainable wardrobe that consists of timeless pieces cumulating from collection to collection. Recognizing the different silhouettes that best compliment your figure and personality is a quintessential part of building a signature style.