The Marimekko philosophy: Designing past the now
It was never about fast fashion. The Marimekko design philosophy is rooted in an optimistic lifestyle – and a genuine desire to inspire through timeless and functional design.
By turning apparel, accessories, and home décor into vibrant expressions of joyful living, our anti-fashion attitude spurred one of the world’s first genuine lifestyle brands.
We are printmakers at heart, aspiring to bring objects to life that are used and loved for generations. Because of their timeless appeal and because each product is carefully made to last.
As they mix new ideas with historic inspirations from our archive, our designers and visiting artists aren’t creating for a particular nowness. Instead, they seek to capture the spirit of Marimekko that’s still contemporary after all these years and instantly recognizable across generations.
“Marimekko is not about trending fashion. We make timeless and lasting products, which, by chance, are often very fashionable.”
— Armi Ratia, Founder of Marimekko
Creating through community
Inside our printing factory on the outskirts of Helsinki is where the iconic Marimekko prints come to life. From the very beginning, blown-up multi-layered prints in vibrant colors have been the hallmarks of our designs.
Each artist has their own method of translating ideas and visions into sketches. Many paint or draw by hand, some work digitally, while others use photographs, paper cuts, or dried plants. No matter the method, the human touch – perfectly imperfect – is always visible in a Marimekko print.