Throughout its history, Marimekko has encouraged women to be themselves and walk their own path. Our spring/summer 2017 collection is dedicated to courageous women.
Production & Creative Direction by Studio Bon.
"That I'm comfortable in my own body and soul. I can't say that I love myself 100 percent or that I have found myself completely yet, but I can definitely say that I look forward to doing that one day." –Patricia
"I can trust myself. I know that I can handle tough things because I have lost many times." –Sofia
"I don't limit myself and I never will. I'm not a person who can focus on one thing only. There are constantly thoughts spinning in my head and I'm very restless, but very concentrated and sharp when it comes down to business. I constantly need to be creative to stay happy." –Rosanna
"I'm inspired by strong and creative people who aren't afraid to express themselves and state their opinions. People who allow themselves to be vulnerable and don't have to appear perfect all the time." –Olivia
TEAM CREDITS Production Studio Bon Creative Direction Studio Bon Photographer Johan Avedal Stylist Martin Persson / LUNDLUND Hair Joanna Rask / MIKAs LOOKs Make up Louise Linder / MIKAs LOOKs Photo Assistant Gustaf Hagstrand Models Patricia Aliaga DeVall, Rosanna Plüss, Sofia Ellis, Olivia Bergman