The disclosure obligation includes the obligation to disclose the method of collection and use of such data.
The goal of the disclosure obligation is to create transparency in the processes that support the user's navigation through the Internet by collecting data about the user. In addition, the provisions guarantee that the user may supervise the use of such data.
What are cookies?
Cookies are small text files stored by the browser to the user's computer or terminal when using the Internet. Cookies are used for a variety of reasons, the most common of which is the appropriate operation of a website.
With a cookie stored in the user's computer or terminal, the website can remember the user's device and collect information of the pages and functions used with the user's browser. This way companies such as Marimekko can find out how popular individual pages are or what pages are visited rarely so that they can be improved.
Providing services on the Internet practically and technically requires that the cookies are stored. For example, in electronic commerce, it is important that the website remembers the user's visit in the online store and what products the user has viewed and added to the shopping cart. The cookies also make sure that the website remembers the content of the user's shopping cart if, for example, the user navigates backward to view other products.
Cookies cannot be used for determining the user's identity, i.e., name or other personal data. Neither will cookies spread computer viruses or other harmful software, nor can they collect information of the other activities the user uses the computer for.
If the user does not wish to use Marimekko's cookies, the user can, with most modern browsers, select advanced cookie settings in Internet settings and add the domain to the list of websites whose cookies are not enabled. In these settings, the user can also remove cookies stored by the browser, either one by one or all at once. Please note that if you use more than one computer, the setting must be made on each computer.
The user may forbid the storing of cookies in the computer with the browser settings. However, in that case it should be understood that not all functions of the website will work optimally without the cookies. The user can always check the cookies stored in the computer and alter and delete stored cookies.
Cookie types most commonly used by the website
In addition, cookies are used for compiling statistics, remembering the user's browsing behaviour: how many times the user's computer or terminal has visited Marimekko's website, how long the user has spent on the website and how the user has entered the website (e.g., through Google). For this purpose, Marimekko is using its own and third party cookies, such as Google Analytics which is used to this end. For information on Google Analytics' data protection and safety principles, click here: http://www.google.com/analytics/learn/privacy.html.
The website also uses other cookies to remember the user's choice of language so that the user will not always have to select the language again. Cookies are used to assign a unique session ID to the user. The session ID cookie is removed when the user closes the browser. In addition, the website uses technical cookies that ensure that the user will be directed to the geographically correct part of the website and that the site's component elements are kept open.
Rejecting and removing cookies
All browsers allow for removing cookies individually or all at once. The settings can be accessed in different ways depending on the browser.
The user may cancel or amend their cookie consent via our our cookies preference center here:
The users of the website may request additional information on cookie use by contacting the customer service at firstname.lastname@example.org.