Bold patterns for Finland:
Marimekko celebrates the 100th anniversary of Finland's independence
For Marimekko, the year 2017, the 100th anniversary of Finland's independence, is a year of bold patterns. We want to contribute to building a successful future of innovation for Finland by doing things together open-mindedly. In addition to introducing products designed in celebration of the centenary, we will encourage participation in and create opportunities for bold actions and innovation, even in some unexpected ways.
Bold new ideas and innovations
According to Armi Ratia, the company's founder, Marimekko could equally well be music, poetry, a flower shop or ice cream. Inspired by this notion, we invite the new generation of creators to challenge the conventions of traditional textile and clothing industry and produce new innovative ideas and solutions for the future. To this end, we launched a collaboration with Slush, Europe's leading event for technology and start-ups, and Junction, the largest hackathon in Europe, produced by Aalto Entrepreneurship Society (Aaltoes). More information about the collaboration will be released during spring 2017.
Being creative together
Throughout its history, Marimekko's aim has been to encourage people to be themselves and express themselves freely. During the centenary year, we take an even more active role in supporting creativity in the spirit of doing things together, which is one of Marimekko's core values. In collaboration with the Finnish Children and Youth Foundation and Kiasma Museum of Contemporary Art, we will organise a workshop for young people in different circumstances to encourage creativity. Results of the workshop will be presented in the course of the centenary.
Patterns to celebrate the anniversary
Marimekko's prints and colours as well as its straightforward lifestyle have been part of the lives of many people for decades. It is important for us to foster and continue the story of the Finnish design heritage, which is unique in the world, as well as to strengthen our position as a forerunner in print design. To celebrate the 100-year-old Finland, we launched a pattern entitled Veljekset (brothers) created by Maija Louekari, one of Marimekko's younger generation print designers. The design was inspired by Finnish folk tales and it depicts wildlife inhabiting the forests of our exotic northern country. The anniversary pattern is accompanied by a variety of other new designs and new versions of beloved Marimekko classics. The celebratory collection is available in over 150 Marimekko stores as well as the shops of many other retailers worldwide starting January 2017.
During the centenary year, Marimekko will implement several projects related to design and art in collaboration with notable partners in Finland and Japan. These events will provide an opportunity to explore Marimekko's Finnish design heritage and its contemporary manifestations. Details of the events will be announced closer to 2017.