According to a study by the Ellen MacArthur Foundation, specialized in circular economy, using products twice as long would reduce emissions of the fashion industry by up to 44%. Therefore, a long-life cycle contributes significantly to the sustainability of a product. That is why Marimekko designers don't do fast fashion. We focus on timeless design that leaves as little burden as possible for the coming generations.
But how to create a sustainable summer dress?
The Herkku Pieni Tori linen dress serves as an epitome of timeless design. First, it is a shirt dress, a true fashion classic and one of the iconic archetypes in Marimekko's 70-year-old dress archives. You can dress this classic up or down depending on the occasion that you’re wearing it for. In addition, unbleached linen is an easy and breathable choice of material that repels dirt and – hear us out – also looks great wrinkled.