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251 - RTW - Heitto shirt, Sopiva dresses in Unikko print (Weekly lift, focus to left)

New collection

Pre-Spring '25

In 2025, we invite you to join us in celebrating an entire bouquet of Marimekko flowers. For us, flowers symbolize unrestrained joy and timeless beauty. This year, flowers will not only be the heroes of our prints but also inspire our techniques, colors, shapes and silhouettes. Our Pre-Spring ’25 collection references the first delicate buds of the season through a joyful play between floral and nature-inspired patterns and optimistic hues.

It’s love at first sight! As we await the first warming rays of the sun, bold Unikko blooms meet delicate new-season shades. The Virtaus pullover is made from certified wool.

Fujiwo Ishimoto’s painterly Pala Marrasta (patch of November) pattern captures nature’s formations, like snowdrifts and wind-swept sand. Jäkälä turtleneck + Myy skirt.

Meet Vire by Fujiwo Ishimoto

Our Pre-Spring ’25 collection honors the artwork of Fujiwo Ishimoto, a Japanese-born textile and ceramic artist who joined Marimekko in 1974 and worked for the design house until 2006. Nearly all of Fujiwo’s designs, whether figurative or abstract, reflect the influence of nature. Skillfully printed with a rasterized technique, the minimalist Vire (breeze) pattern dates to 1997.

Greet the Gratha Tote

The beloved Gratha bag series just got even better with the new Gratha Tote. Crafted from sleek nappa leather, it features a chic leather strap and an adjustable, detachable shoulder strap adorned with the jacquard knit Unikko pattern. Now that’s versatility in style! Plus, don’t miss the adorable Karla Pocket pouch.

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Perfect for both more beautiful everyday and special occasions, your new dream dress is made from a cotton and linen blend in Fujiwo Ishimoto's serene Paju (willow) pattern. Anatomia.

This season’s palette is all about invigorating pastels. The Sesonki knitted pullover, made from organic cotton, features our forever floral Unikko.

Eyes on the archetypes

Marimekko’s take on a modular style builds on a wardrobe that consists of timeless pieces from many different collections. All of our collections are built on three archetype silhouettes—A-line, straight, and fit & flare.

The dress is a canvas for our art of printmaking. Ketunleipä (wood sorrel) is an ethereally beautiful pattern inspired by Fujiwo Ishimoto’s photography. Combu cupro dress.

This is leather at its softest. The candy-inspired Karla bag debuts in suede this season. Will you choose vanilla yellow or sage green? Available in two sizes.