Privacy Statement

Cookie Policy

Marimekko uses cookies in its website The purpose of this Cookie Policy is to inform you of our use of cookies. We strive to enhance transparency and your control over the use of cookies.

What are cookies?

Cookies are small text files that a browser stores on a user's device when using the Internet. Cookies are used for many reasons, the most common of which is the proper functioning of the website.

A cookie stored on a user's device allows the website to remember the device and collect information about which pages and functions are used by the user's browser. In this way, companies like Marimekko can find out how popular individual pages are, or which pages are rarely visited, in which case they can be improved.

In practice, the provision of services on the Internet technically requires that cookies are stored. For example, in an online store, it is important that the website remembers the user who visited the online store and what products the user has viewed and added to their shopping cart. Cookies ensure that the website remembers the contents of the user's shopping cart when the user moves backwards, for example to view other products.

Cookies cannot be used to identify the user's identity or other personal information. Cookies do not spread computer viruses or other malware and cannot collect information about what the user is using their computer for.

Why does Marimekko use cookies?

Marimekko uses cookies for various purposes. First, cookies are used to collect statistics. In this way, Marimekko can study how its website is used and thus improve the website's ease of use. The statistics are, of course, anonymous.

Marimekko also uses cookies for technical reasons. As stated above, the use of cookies is essential for the online store to work. Marimekko's online store must remember the user's login information and the contents of the shopping cart, and this can only be done by using cookies.

Marimekko also uses cookies for marketing, so that it can monitor the use of several different websites. These cookies are used to compile profiles of users' search and browsing behavior.

In addition, Marimekko uses cookies to monitor users' browsing habits and activities. Marimekko uses the information collected to display targeted content to users.

How do I approve or reject Marimekko’s use of cookies?

Marimekko has an obligation to ask for your consent to store cookies on your device. Consent is sought when you first visit our website. An information bar will appear at the bottom of the page stating that the site uses cookies and where you can click to read more about cookies. If you do not click anything but move forward to the website, only the cookies necessary for the Marimekko website described in the cookie settings will start working. However, the information bar will not disappear until you have given your consent to the use of cookies.

You can also manage the use of cookies in the Cookie Settings.

You can refuse the storage of cookies on your device in the browser settings. In this case, however, you should note that not all functions of the website will work as well as possible. You can always check which cookies are stored on your device and change and delete the stored cookies.

If you do not want to enable Marimekko's cookies, most new browsers can select advanced cookie settings from Internet settings and add this domain to the list of websites whose cookies are not enabled. In these settings, you can also delete cookies stored by the browser, either individually or all at once.

Commonly used cookies

Marimekko uses several different types of cookies. Google Adwords and Bing cookies are used to track what ads a user sees and how effective the ads generated by Google and Bing search are. They can also be used to customize Google searches to make a user's searches more effective. AdWords cookies are stored for 30 days. Bing's privacy policy can be found here:

In addition, cookies are used to compile statistics, to remember the user's browsing behavior: how many times the user's computer or terminal has visited Marimekko's website, how long the user has been on the website and how the user has accessed the website (for example via Google). Our own and third-party cookies, such as Google Analytics, are used for this purpose. You can review the privacy and security policies of Google Analytics here:

Cookies from Facebook, Pinterest, Google, Criteo, and Rakuten are used for marketing purposes. Facebook's privacy policy can be found here: and Pinterest here: and Criteo here: https://www. and Rakuten here:

In addition, the Visual Website Optimizer (VWO) is used to develop the website, the privacy policy of which can be found here: and Hotjar to create feedback surveys (privacy policy: privacy).

The website also uses other cookies to remember the user's choice of language, so that the user does not always have to choose the language again. Cookies are used to give a user a unique session identifier that is deleted when the user closes the browser. In addition, the website uses technical cookies to ensure that the user is directed to the correct regional section of the website and that the elements of the page are kept open.

In Marimekko's online store, the payment service is provided in Finland, Sweden, Norway and the United Kingdom by Klarna Ab (“Klarna”) (556737-0431, Sveavägen 46, 11134 Stockholm, Sweden), which also uses cookies to provide the best possible user experience during the payment phase. You can read Klarna's privacy statement and the cookies used here:

In France, Germany, Denmark, the Netherlands, Belgium, Italy, Spain, Austria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia and Switzerland, payment service providers Adyen BV (“Adyen”) (Simon Carmiggeltstraat 6-50 Amsterdam, 1011 D, The Netherlands) and PayPal. The Adyen Privacy Statement can be found here and the PayPal Privacy Statement here:

The cookies currently used on the website are listed at the end of this Use of Cookies section.

The website may contain links to other sites. Marimekko is not responsible for these sites and they are not covered by Marimekko's cookie policy.


You can ask for more information about the use of cookies by contacting our customer service

List of cookies we collect

The tables below list the cookies we collect and what information they store.