Marimekko and Anna Teurnell receive Collection of the Year award at Elle Style Awards
21 October 2016
Finnish fashion industry influencers gathered to celebrate fashion and its top professionals at the annual Elle Style Awards gala yesterday, 20 October in Helsinki. Marimekko's Creative Director Anna Teurnell was awarded for Collection of the Year 2016.
Other award categories were photographer, makeup artist, newcomer, stylist, accessory and model of the year. The jury, led by Elle Finland's editor-in-chief Taru Marjamaa, described the awarded Marimekko collection as follows:
"A Jokapoika shirt made from silk? Before Swedish Anna Teurnell joined Marimekko as Creative Director this would have been just a wild daydream. Anna has brought new life to Marimekko's iconic prints. The collection she has led charms with its great fit, comfortable materials and easy combinability."
"One of Marimekko's greatest strengths is its iconic and recognizable design language. My job is to translate that into well-coordinated, inspiring collections that are packaged in an interesting way. I could not do this without my fantastic team", says Anna Teurnell.
The first collections led by Anna Teurnell, Spring/Summer 2016 and Fall/Winter 2016, were both premiered at Paris Fashion Week.
Congratulations Anna & the design team!