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Marimekko celebrates Helsinki Pride


Marimekko will present a dedicated Tasaraita-themed window installation at its Helsinki flagship store during the Helsinki Pride week from 24 to 30 June 2019.

Tasaraita (even stripe) was born in 1968 when Marimekko designer Annika Rimala wanted to create a collection of cotton jersey clothes suitable for everyone irrespective of age and gender. Still today this evenly striped design is Marimekko's symbol for equality.

To celebrate equal rights, Marimekko supports Helsinki Pride, taking place from 24 to 30 June 2019. An official partner of Finland's greatest rainbow-coloured culture and human rights event, Marimekko will present a dedicated Tasaraita-themed window installation at its Helsinki flagship store during the week. Equality has been an important value for Marimekko since its early days, and the company wants to promote the discussion around equal rights actively.

Explore the Tasaraita collection >>