Marimekko's Annual Summer Fashion Show In Esplanade Park - Accompanied by D.R.E.A.M.G.I.R.L.S
Marimekko will celebrate the beginning of the summer season with its 28th annual fashion show in Helsinki's Esplanade Park on Friday, May 17, 2019. The event welcomes everyone and is free of charge.
This year the event is based around Marimekko's theme for 2019, Bold by Nature. The theme explores different interpretations of boldness and empowerment through joy and self-expression. The Marimekko spring/summer 2019 collection focuses on liberating summer dresses inspired by vintage Marimekko silhouettes. From the company’s earliest days, a Marimekko dress has appealed to a woman who walks her own path with confidence and style.
Newcomers to the Finnish rap scene, D.R.E.A.M.G.I.R.L.S., will perform live in the fashion shows. The group is composed of strong female hip hop artists. The show, curated by DJs Taika Mannila and Lina Schiffer, stars Adikia, F, SOFA, Yeboyah, B.W.A and Nisa.
Journalist Maria Veitola will host the event. The fashion show is styled by stylist Minttu Vesala.
The show will be live streamed on Marimekko's website at 5:30 am EST.
Marimekko's outdoor fashion shows have become an integral part of Helsinki's culture. Every year, the colorful event gathers thousands of people to toast the beginning of summer. The upcoming fashion show features pieces from Marimekko's spring/summer 2019 collection, which was premiered at Paris Fashion Week last September.