Pre-Fall ’23


Marimekko is all about bringing joy to people’s everyday lives through bold expression of print and color. Pre-fall ’23 draws inspiration from French modernism—the idea that better design leads to a better life. New, softer neutrals meet vibrant primary colors in quintessential Marimekko print designs. This season, combinability and layering are key. Fabulous floral patterns and luxurious materials are among the seasonal highlights.  

The Herbaario (herbarium) pattern by Finnish next-generation designer Lotta Maija is powerful yet delicate. Our floral capsule for pre-fall ’23 is made for endless mixing. The crisp Fasadi shirt dress and the A-line Garrel skirt are a match, too!
Meet your freshest summer fling: the fit & flare Absidi cupro dress in the new Suvikimppu (summer bouquet) print by Lotta Maija. This beautiful explosion of summer flowers was sketched by hand using gouache paints. And check out the cute new ‘mariband’!


Mood: modular

Strike the perfect balance between statement style and everyday wearability. Our Collection Classics superstars have been crafted with sustainability in mind, matching timelessness with more sustainable material choices. The season’s hero print is a Marimekko rarity called Kivi näkee unta (the stone is dreaming). Pair the bold new-season designs with more pared-down pieces—or pile on the prints!  

Abstract shapes and large-scale patterns. Designer Pentti Rinta had a crucial role in shaping Marimekko’s design language in the 1970s. The dress as its canvas, the 1977 print Kivi näkee unta captivates with its boldness—and fresh coloring.
Do you recognize those versatile essentials you can always rely on? Like the baby blue Ruoste button-up made of organic cotton chambray fabric. Printed in Helsinki with the forever floral Unikko (poppy). Consider going tone-to-tone from top to toe!
Silky smoothness meets rough-edged rocks. This hard-working piece is the A-line Impasto cupro dress in the Kivet (stones) pattern by Maija Isola. Pssst! This season, we’re obsessed with the delicious combination of inky blue and black!
Brick by brick, break the office dress code norms with your knitted co-ord. The Konteksti tunic and A-line Karnappi skirt are made of a viscose and cotton blend in the 1952 Tiiliskivi (brick) pattern by Marimekko’s founder Armi Ratia.

Eyes on the archetypes

Marimekko’s take on modular style builds on a wardrobe that consists of timeless pieces from many different collections. All our collections are built on three archetype silhouettes – A-line, straight, and fit & flare. Read more about the Marimekko archetypes in our Journal.

A combination of checks and organic shapes, Maija Isola’s Osteri (oyster) pattern was originally part of a collection entitled Aurinko ja Meri (The Sun and the Sea). A useful tip: marry lighter fabrics with a more textured sweater!
Our pre-fall ’23 outerwear comes with functional details and well-thought-out materials. Enjoy the gentle shades of autumnal yellow in the Kurtiini lightweight padded coat and the Kvartsi reversible vest. Both made of recycled polyester.