Cookie policy


Marimekko uses cookies on the website (website). Therefore, Marimekko is obliged to inform the users of the website of the use of cookies.

The disclosure obligation includes the obligation to disclose the method of collection and use of such data.
The goal of the disclosure obligation is to create transparency in the processes that support the user's navigation through the Internet by collecting data about the user. In addition, the provisions guarantee that the user may supervise the use of such data.


What are cookies?

Cookies are small text files stored by the browser to the user's computer or terminal when using the Internet. Cookies are used for a variety of reasons, the most common of which is the appropriate operation of a website.
With a cookie stored in the user's computer or terminal, the website can remember the user's device and collect information of the pages and functions used with the user's browser. This way companies such as Marimekko can find out how popular individual pages are or what pages are visited rarely so that they can be improved.

Providing services on the Internet practically and technically requires that the cookies are stored. For example, in electronic commerce, it is important that the website remembers the user's visit in the online store and what products the user has viewed and added to the shopping cart. The cookies also make sure that the website remembers the content of the user's shopping cart if, for example, the user navigates backward to view other products.

Cookies cannot be used for determining the user's identity, i.e., name or other personal data. Neither will cookies spread computer viruses or other harmful software, nor can they collect information of the other activities the user uses the computer for.


Why does Marimekko use cookies?

Marimekko uses cookies for a variety of purposes. Firstly, cookies are used for collecting statistical data. Thus, Marimekko can investigate how a website is used and thus improve the usability of the website. Naturally, statistical data is anonymous.

Marimekko also uses cookies for technical reasons. As stated above, using cookies is necessary in order for the online store to work. Marimekko's online store must remember the user's login data and content of the shopping cart, which can be done only by using cookies.
Marimekko also uses cookies for marketing so that it can monitor the use of various different websites. These cookies are used for assembling profiles of the users' search and browsing behaviour.

In addition, Marimekko uses cookies for monitoring the users' browsing habits and functions. Marimekko uses the collected data to show content targeted to the users.

If the user does not wish to use Marimekko's cookies, the user can, with most modern browsers, select advanced cookie settings in Internet settings and add the domain to the list of websites whose cookies are not enabled. In these settings, the user can also remove cookies stored by the browser, either one by one or all at once. Please note that if you use more than one computer, the setting must be made on each computer.


How do I accept Marimekko's use of cookies?

Marimekko is obliged to request the user's consent to store cookies in the user's computer or terminal. The consent is requested when the user visits the website for the first time. An informative banner will appear at the bottom of the page, explaining that the site uses cookies and providing a link to further information regarding the cookies. If the user does not click anything, but proceeds further to the website, only strictly necessary cookies of the website will start working as described in the cookies preference center. However, the banner will disappear only after the use has given their cookie consent.

The user may also control the use of cookies via cookies preference center here:

The user may forbid the storing of cookies in the computer with the browser settings. However, in that case it should be understood that not all functions of the website will work optimally without the cookies. The user can always check the cookies stored in the computer and alter and delete stored cookies.


Cookie types most commonly used by the website

Marimekko uses a number of different types of cookies. Google AdWords and Bing cookies are used for tracking the advertisements the user sees and the efficiency of the results produced by the Google search. They can also be used for modifying Google searches, making the user's searches more efficient. AdWords cookies are stored for 30 days. For information on Bing's privacy policy, click here: .

In addition, cookies are used for compiling statistics, remembering the user's browsing behaviour: how many times the user's computer or terminal has visited Marimekko's website, how long the user has spent on the website and how the user has entered the website (e.g., through Google). For this purpose, Marimekko is using its own and third party cookies, such as Google Analytics which is used to this end. For information on Google Analytics' data protection and safety principles, click here: .

Facebook, Pinterest, Google and Criteo cookies are used for marketing purposes. For information on Facebook's privacy policy, click here: and for Pinterest, click here: and for Criteo, click here: /.

In addition, to improve the website, Visual Website Optimizer's (VWO) cookies are used. For information on VWO's privacy statement, click here: . And to create customer surveys onsite, Hotjar's cookies are used (privacy policy: ).

The website also uses other cookies to remember the user's choice of language so that the user will not always have to select the language again. Cookies are used to assign a unique session ID to the user. The session ID cookie is removed when the user closes the browser. In addition, the website uses technical cookies that ensure that the user will be directed to the geographically correct part of the website and that the site's component elements are kept open.

In the web shop of Marimekko the checkout solution for Finland, Sweden, Norway and United Kingdom is provided by Klarna (Klarna AB, Sveavägen 46, 111 34, Stockholm, Sweden) which uses cookies to offer you the best possible, tailored, online experience when you use Klarna’s checkout. For more information on Klarna's privacy policy, click here: .

In France, Denmark, the Netherlands, Belgium, Italy, Spain, Austria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia and Switzerland the payment services offered in the web shop are provided by Adyen BV (”Adyen”) (Simon Carmiggeltstraat 6-50 Amsterdam, 1011 D, Netherlands) and PayPal. For more information on Adyen’s privacy policy, click here: and for Paypal, click here: .

Cookies in use from time to time are listed at the end of this Cookie policy -page

The website may contain links to other sites. Marimekko is not responsible for these sites, and Marimekko's cookie policy does not apply to them.


Rejecting and removing cookies

The user can reject cookies in the browser settings. As stated above, not all functions and services in the Marimekko website will work properly if the user has disabled the use of cookies in the browser.

All browsers allow for removing cookies individually or all at once. The settings can be accessed in different ways depending on the browser.

The user may cancel or amend their cookie consent via our our cookies preference center here:


Other questions

The users of the website may request additional information on cookie use by contacting the customer service at