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A Timeless and Sustainable Choice
Marimekko's design philosophy and operations have never been based on disposable fashion trends. Instead, our values - timeless design, quality materials, and experienced craftsmanship - come together to form the core of our design and sustainability philosophy. From materials to logistics and everything in-between, we've raised our sustainability goals to a new, distinctively more ambitious level. You will notice products labelled 100% Recycled and Sustainable Choice while shopping the new collection. Here's a little more about what these labels mean.
We are designing items that are made using 100% recycled polyester. Recycled polyester is made of consumer plastic waste like plastic bottles. Using recycled polyester prevents plastic from ending up as waste in the environment or landfills. Manufacturing recycled polyester saves energy when compared to virgin polyester and the more we use it the less demand we create for petroleum as a raw material. When we purchase an item made from recycled polyester, we help to reduce the dependence on this type of fossil fuel.
We design all our products to be timeless. Our goal is that a Marimekko product is never thrown away but passed on from one owner to the next, and finally, recycled into new materials and products. However, when you see the Sustainable Choice label, it means the garment is specially made with over 30% recycled, sustainably sourced or manufactured materials. You can read more what materials are used in each Sustainable Choice product on the product's page.