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Pattern Story: Vikuri

Designed by Erja Hirvi, 2018


The stylized flowers in the Vikuri (Unruly) pattern were spontaneously painted to evoke the promise of summer, encouraging the freedom to take chances and depart from familiar paths.

Erja Hirvi combines everyday reality and imagination in her patterns to form strong, colorful stories. Her designs are often inspired by cities, gardens and her travels.

"When I'm designing, I love listening to music. As a DJ, I play all kinds of music, but I still make sure different tracks work together. Whenever you're choosing music for designing a pattern, you always need a sense of rhythm."

- Erja Hirvi

Vikuri swatch

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