flagship store opens in Stockholm city centre
revamped flagship store in Stockholm opens its doors today, 9 February 2018.
The store is located in a main shopping area in the city centre at
The revamp was
designed by Marimekko's shop design team, based on the store concept created
for Marimekko by the international Pentagram design agency. The central idea of
the concept is a cheerful and colourful Marimekko home with a variety of worlds
and atmospheres. In the flagship store, the Marimekko lifestyle opens up its
full panoply - on display is a diverse range of Marimekko fashion, homewares,
bags and accessories.
is to offer better service and an ensemble that is even more inspiring for
customers. In the constantly changing retail environment, we want our stores to
be a place where our customers around the world can have meaningful visual and
emotional experiences. We have in recent years focused efforts on creating a
holistic customer experience as well as on enhancing customer service and the
staff's expertise in our stores," says Päivi Paltola, Chief Marketing Officer
Marimekko is also constantly developing its digital service and multichannel
business with the aim of creating a more seamless customer experience between
online shopping and bricks-and-mortar stores.
The Stockholm store is Marimekko's first flagship store outside Finland that is
based on the new concept. Other stores where the concept has been applied include
recently-opened Marimekko stores in Oslo, Bangkok, Melbourne and Shanghai. Altogether
there are some 160 Marimekko stores around the world.