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Our Values and Philosophy

Marimekko is a Finnish design house celebrated worldwide for its original prints and colors. Founded in 1951 by Armi Ratia, Marimekko is said to be one of the world's first real lifestyle brands combining fashion, bags and accessories as well as home decoration into one unique point of view.

Over the years, we have remained true to our original mission. Through our timeless, distinctive and functional designs, we want to empower people to be happy as they are and bring joy to their everyday lives through bold prints and colors.

Our Values

Living, not pretending

People should always be themselves, living their own lives and not playacting for others. We at Marimekko have always sought – and found – the keys to a beautiful everyday life. We want to taste the authentic flavour of life, thus finding joy and intensity for the working day. Once in a while it's good to ask if this tastes good or is there perhaps some off-flavour. Following fashion and pointless ingratiation should be avoided. Usually, you should just boldly follow your own internal beacon.

Fairness to everyone and everything

We at Marimekko are always fair to everyone and everything. We create products that bring people joy for a long time and cause the minimum of environmental impacts. For us, our word is our bond, and we also expect the same of all our partners. In an atmosphere of fairness, you can have the courage to paint with bolder strokes. We at Marimekko boldly and directly say what we're thinking, even when our opinions differ. Straight talk achieves much more than is commonly thought.

Common sense

Marimekko creates clear products that do the job rather than complicated and fancy goods. People don't want to be surrounded by anything unnecessary. At Marimekko, we work like the company belonged to all of us. You need to reach for the heights, but plain common sense has to be applied often rather than occasionally. Empty wishful thinking should not be cultivated at work - or in life.

Getting things done - together

It's always much nicer to be together, in good company. Together you can handle the biggest challenges. There's a saying in Finland - "we don't leave our buddies behind" - and this spirit is needed more widely in the world. Doing things together cultivates an atmosphere of openness and trust, which is a prerequisite to boldness and creativity. At Marimekko, we get on with things instead of messing with mere intentions. There is no point in drawing up fine plans if ordinary work is not respected or done properly. The best way is to get right to work, together.

Courage, even at the risk of failure

What in the end do you lose if you take a step out into something new and unknown? At Marimekko you can - and should - be bold. Without courage there is no creativity. We accept human failures. It helps to be brave if you don't take things too seriously - and especially not yourself. We develop Marimekko with a long-term view, because we want to build something unique and meaningful, even if we have to pay for it in the short term. This kind of long perspective is far too rare in the world today. But it lays the foundations for courage - if it doesn't actually compel it.


Need we say more?

Our Philosophy

Joy of everyday life

Our designers, each with a distinct, personal style, are spreading happiness through their designs. Young designers grow to become the Marimekko masters of tomorrow.

Patterns and colors

We have always built our design on strikingly inventive patterns and the clever use of colors. In fact, open-minded and unpretentious, we champion creativity. It is the art of printmaking.


"Marimekko is not about trendy fashion, with a few minor exceptions. We make lasting and timeless products. Timelessness may, however, occasionally come into fashion by chance, like now."

- Armi Ratia, 1978


Marimekko is about living, not pretending; about understanding and accepting the beauty of life just as we encounter it every day.


At the end of the day, we do create objects for people to enjoy in everyday life.

Freedom of creativity 

We foster a carefree environment where our talented designers and craftsmen are guided, inspired and encouraged to truly express themselves. We simply ask for our products to have an authentic, living soul.

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