Sanoma Vihkiruusu Placement

The Sanoma hoodie is made of organic cotton French terry, and it has a straight, unisex fit. The hoodie features the large, printed Vihkiruusu flower in the front and it has a drawstring hood and ribbing at the sleeve ends and hemline. Sleeves has Vihkiruusu pattern also. On the back of hoodie, there is a small sized Marimekko logo text.

This product’s unique appearance is the result of innovative dyeing technology to achieve the distressed effect on the garment. Every product has their own unique look, and some color tone differences may appear between products.

Vihkiruusu (wedding rose) was born in a time when hardly any floral designs were included in Marimekko’s collections. Maija Isola, however, was fascinated by the theme of flowers and decided to create an entire range of novel floral prints. The iconic Unikko was one of the designs in that range along with Vihkiruusu.