Jeans
The grey Maridenim Loose jeans are made of non-stretch organic cotton denim. The 5-pocket jeans have a slightly lowered waist and crotch, a relaxed fit, and wide, full-length legs. The jeans have Marimekko jean buttons and the Unikko jean label in the back which is made of FSC-certified jacron-material.
Marimekko Maridenim products are designed following the Jeans Redesign guidelines of the Ellen MacArthur Foundation, world's leading network on circular economy. According to the guidelines, the denim material is monomaterial cotton (80% organic cotton and 20% recycled cotton) with no elastane. Marimekko Maridenim is made with minimal use of hardware, including the use of removable buttons and no rivets. The washing, finishing and use of chemicals also follow the guidelines. To produce the colours, patterns and desired feel of the products, we use, for example, laser technology, E-Flow steam washing and ozone washing, instead of, for example, traditional stone washing.
Maridenim products have a special finishing and patina which gives each piece a unique, distinctive character. This feature is part of the charm and appeal of Maridenim products.
Unikko, symbolizing creativity, was born in a time when hardly any floral designs were included in Marimekko's collections. Maija Isola, however, was fascinated by the theme of flowers and decided to create an entire range of novel floral prints.