The products of tomorrow leave no trace

We have a bold ambition of leaving no burden for coming generations. This means that future Marimekko products should be made in compliance with the principles of a circular economy. We are still far from there yet, but we have a path and a plan.

We are already investing and innovating in new technologies, materials, and the ways we operate our business. And powerful collaborations are the way to drive these changes. Not just for us as a company but for the entire industry. An early priority is aligning our emission targets with those of the Paris Climate Agreement.

Products leave an environmental footprint throughout their lifetime. Learn how we work to increase the level of sustainability during each stage. 

Materials & Dyes

Finding better materials and dyes

While quality and durability have always been key criteria for us, the environmental footprint is an increasingly important factor when choosing materials for our products. In particular, we are looking for materials that require fewer resources to produce while also being suitable for recycling.

By 2025, we will reduce the environmental impact of textile materials by no less than 30%. But it doesn’t end here. Through innovation and new material technologies, we are aiming for even more ambitious targets in 2030.

Operations
Leading by example
In recent years, we have taken significant steps to reduce our operations’ environmental impact. They include the Marimekko printing factory, our Helsinki headquarters as well as our physical stores worldwide. Our efforts paid off in 2020 when our operations became de-facto carbon neutral through emission reductions and offsetting (a way of compensating emissions by funding equivalent carbon savings elsewhere). Our work to cut emissions further continues. 
A decade of progress

A decade of progress

Over the past ten years, carbon emissions at Marimekko House have been reduced by nearly 90 percent.
More drops ahead

More drops ahead

The carbon cutting continues. We aim to further reduce our emissions at Marimekko House by 40 percent in 2025 compared to 2019.
Additional initiatives we’re currently pursuing

Additional initiatives we’re currently pursuing

1. Substitute more chemicals with greener alternatives 2. Move towards recycled/reusable packaging materials 3. Reduce fabric, plastic and other waste

Transport

Taking a greener route 


Transporting materials and delivering products to our stores or to your preferred address still accounts for a considerable part of our total environmental impact. We are committed to taking the necessary actions to gain further reductions, and we kindly ask for your help too.

Operations
Cut in half
We want to reduce carbon emissions from logistics by 50% in 2025.* *Compared to 2018 levels and adjusted to volume.
Additional initiatives we’re currently pursuing

Additional initiatives we’re currently pursuing

1. Shifting to more sustainable modes of transport 2. Optimizing routes 3. Minimizing customer return rates through better guidance 4. Carbon neutral order deliveries in Europe* *Through offsetting program with our logistics partner

Tip 1: Choose a
pick-up option


Help your favorite charity by donating items you no longeruse. And imagine the joy they will bring to the new happy owners.

Tip 2: Check twice, order once


Every year, millions of online clothing orders are returned by truck because the size of a garment isn’t right. Help the environment and save yourself the hassle of returns by making sure you order the correct size and only order what you intend to keep. Try our new size guide
for help.

Product care

Care beyond your clothes

Did you know that up to 80% of greenhouse gases emitted during the lifetime of a long-lasting garment relate to product care? For example, to machine washing, drying, or ironing the garment.*

To help lower this impact, we increasingly experiment with new designs that require less care at home, like wrinkle-free materials or fabrics you can wash at lower temperatures.

Tip 3: Wash a little less


Avoid washing your clothes too often. Airing your garments is a great way to refresh them while saving valuable resources at the same time. Even minor stains are usually easy to remove by hand.

Tip 4: Skip the dryer


By hang drying your laundry, you will not only save energy; your clothes will keep their shape better and even last longer too.

Your care guide

There are many other ways to reduce your emissions at home. All it takes is a few adjustments to your usual product care routines. Learn more in this comprehensive care guide.

Go to Care guide

Discover more about sustainability at Marimekko