Pride Month at Marimekko
Pride window installations spotlight LGBTQIA+ artists
“There is only one strength—love.” This Pride Month, LGBTQIA+ artists reinterpret Armi Ratia’s words through bold window installations across New York City, Paris and of course, Helsinki.
In her childhood diary, Armi Ratia wrote of love as a powerful force. This Pride Month, LGBTQIA+ artists carry that thought forward, turning our store windows into vibrant and bold works of art.
Meet our artists for Pride Month 2026
Amit Greenberg est un artiste, designer et directeur artistique pluridisciplinaire basé à Los Angeles, qui travaille sous le nom de This is Amit. Son travail mêle illustration audacieuse, narration émotionnelle et construction d'univers ludiques à travers l'art, la mode, le design d'intérieur et les expériences de marque.
À travers son studio, This Studios, Amit crée des univers visuels, des installations et des objets qui transforment les émotions du quotidien en moments joyeux, graphiques et culturellement significatifs. Sa pratique s'appuie sur la couleur, les personnages, l'humour et une profonde conviction que la créativité est un puissant vecteur de lien entre les personnes.
Les œuvres réalisées par Amit pour Pride 2026 seront exposées à la fois chez Marimekko New York (97 Wooster Street, New York) et chez Marimekko Le Marais (120 Rue Vieille du Temple, Paris).
@this.is.amit
Nina Andelin, Helsinki
Nina Andelin is a Helsinki-based multidisciplinary creative who specializes in visual culture, independent publishing and creating lesbian-centered spaces. She is a trained visual communications designer and has worked as an art director, graphic designer and illustrator. She has published the lesbian-feminist zine Lilat and organized lesbian events such as Bar Utopia. In addition to her own creative work, she teaches, writes and organizes events for key organizations in her field.
In Andelin’s work, the image serves as a window into the hierarchies of our culture, the individual’s experiences and the historically formed conventions of visual practice. For her, illustration is a form of storytelling in which archetypal characters and symbols are presented from the perspective of lesbians and women. In the window artwork created for Marimekko, the visual language of love is not created through opposing pairs but by intertwining similar forms. Differences and distance are at the core of a heteronormative conception of love. In lesbianism, distance is not the condition for love – rather, difference and similarity are negotiated in new ways.
Nina’s artwork for Pride Month 2026 will be exhibited at Marimekko Aleksinkulma (Aleksanterinkatu 50, Helsinki).
@ninaandelin
Photo by Hilla Kurki
Marimekko is proud to partner with Helsinki Pride
At Marimekko, we empower people to express themselves freely and embrace who they are. Fairness, equality and inclusivity have always been at the heart of our brand. We’re proud to once again be an official partner of Helsinki Pride.
Helsinki Pride Week runs from June 22 to 28, with the parade lighting up the streets on Saturday, June 27. In Paris, the Pride parade takes place on June 27, while in New York City, Pride Month culminates on June 28. You can show your support for Pride by contributing to your local Pride organization.