Joy Backpack Unikko

The Joy Backpack features the Unikko pattern and vertical topstitches. The padded backpack has adjustable shoulder straps, a zipper closure, and a zipper pocket on the back panel. The inside features one large, padded pocket suitable for a laptop, one zipper pocket, and two open pockets.

The outer and inner fabric and the padding are all made of 100% recycled polyester.

Unikko was created by Maija Isola in 1964 and has since become an international icon of print design. The founder of Marimekko, Armi Ratia, believed that it was not possible to faithfully capture the true essence of real flowers in print, which is why floral prints were earlier excluded from Marimekko collections. So, Maija Isola designed Unikko to be an abstraction of a flower rather than a photorealistic rendition. Today, Unikko is a powerful emblem of joy and creativity, seamlessly integrated into Marimekko´s design identity.