Green Unikko pattern with pink background
Marimekko day

Celebrating Unikko from Helsinki to Tokyo

Marimekko Day has its roots in the Esplanade Park fashion shows held in Helsinki since the early nineties. As we celebrate the 60th anniversary of the Unikko print, Esplanade Park bloomed this year like never before!

Since 1992, the colorful, inclusive, and open-for-all Esplanade Park fashion show has drawn thousands annually to herald the start of the summer in the heart of Helsinki. The tradition was initiated by Kirsti Paakkanen (1929–2021), Marimekko’s visionary former leader.

This year, the much-awaited Esplanade Park fashion show took place on May 17. The event was hosted by journalist Maria Veitola and Marimekko CEO Tiina Alahuhta-Kasko and featured performances by Finnish pop artist Arppa. A huge thank you to all of you who attended the shows, either at sunny Esplanade Park or online!

Enjoy the runway looks

Swipe to discover the latest looks from Marimekko Day in Helsinki and click to shop the looks.

Model dressed in a long green-pink-white dress
Model wearing vest, Jokapoika shorts and Karla bag.
Model wearing pink and orange shirt and skirt in Unikko pattern.
The model is dressed in a sleeveless jersey dress with a Unikko pattern.
The model is dressed in a pink-purple cupro dress with a Unikko pattern.
The model dressed in the pink-orange mini dress from the Unikko 60th anniversary collection.

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Model dressed in a green shirt and shorts.
Model wearing white top with Unikko detail and green and white skirt
Model wearing Unikko 60th anniversary dress in blue color.
Model wearing blue and white tasaraita knit, orange Jokapoika shirt and orange Jokapoika shorts.
Model wearing orange and pink dress with Unikko pattern.
Model is dressed in a blue shirt jacket and skirt with Unikko patterns.

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The model dressed in the pink-orange mini dress from the Unikko 60th anniversary collection.

Marimekko Day around the world

To culminate the festivities of the Unikko party season, we were excited to bring the Marimekko Day fashion show to Tokyo, Japan, on May 18. Enjoy more highlights from the fashion show on our socials.

To Instagram
Model wearing orange and pink shirt and skirt in Unikko pattern.
Model wearing orange Jokapoika outfit and Knitted bag.
Model wearing blue-white-orange t-shirt and skirt in Unikko pattern.
Model wearing oversized pink-white jacket and shorts in Unikko pattern.

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Model wearing white top with Unikko pattern and green-white skirt.
Model wearing white-beige-blue jacket and skirt.
Model wearing blue jacket and skirt with small Unikko patterns.
Model wearing striped colourful knit and blue Jokapoika shorts.

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Achive picture where women are enjoying summer under Marimekko parasol

A flower unlike anything ever seen before: The Unikko story

Unikko was brought to life in 1964 by Maija Isola, a queen of bold design. Learn how the classic pattern was born.

Learn more
Unikko pattern in classic red-orange-black-white color

Shop fashion

Models wearing Siluetti dresses in Tumma print.
Dresses
Models wearing coats and carrying bags from the Joy bag series.
Coats & jackets
Models wearing Marimekko Maridenim.
Denim
Model wearing white knit with Tumma print.
Knitwear

Shop home

Unikko-shaped plates.
Dining
Bedding
Marimekko bath items in Unikko pattern.
Bath essentials
Ornaments in Unikko and Siirtolapuutarha pattern.
Home textiles & decor