Jeans
Each pair of Marimekko maridenim is a loving ode to your favorite jeans. They are designed to go with any outfit, during all occasions, whichever mood you happen to be in. Love them, wear them, let them wear in and pass them on for someone else to wear.
The mid-indigo Maridenim Wide jeans are made of non-stretch cotton denim. The 5-pocket jeans have a high, fitted waist and wide, full-length legs. The jeans have Marimekko jean buttons and the Unikko jean label in the back which is made of FSC-certified jacron-material.
Marimekko Maridenim products are designed following the Jeans Redesign guidelines of the Ellen MacArthur Foundation, world's leading network on circular economy. According to the guidelines, the denim material is monomaterial cotton (80% organic cotton and 20% recycled cotton) with no elastane. Marimekko Maridenim is made with minimal use of hardware, including the use of removable buttons and no rivets. The washing, finishing and use of chemicals also follow the guidelines. To produce the colours, patterns and desired feel of the products, we use, for example, laser technology, E-Flow steam washing and ozone washing, instead of, for example, traditional stone washing.
Maridenim products have a special finishing and patina which gives each piece a unique, distinctive character. This feature is part of the charm and appeal of Maridenim products. Due to the finishing process, products may exhibit natural variations in shade, finish and dimensions, even within the same size designation.
Unikko, symbolizing creativity, was born in a time when hardly any floral designs were included in Marimekko's collections. Maija Isola, however, was fascinated by the theme of flowers and decided to create an entire range of novel floral prints.