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Designed in Finland

© Marimekko 2026

  1. Jokapoika & friends
Three models wearing Jokapoika shirts in pink, yellow and blue Piccolo prints.

Jokapoika & friends

Marimekko’s Piccolo-striped Jokapoika shirt was designed in 1956 by Vuokko Eskolin-Nurmesniemi. Now, it’s joined by a colorful crew of other Piccolo-printed pieces.

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Our vibrant, printed styles, featuring everything from floral to abstract patterns, fuses optimism with diverse silhouettes for timeless elegance. Marimekko’s clothing collections show a unique fusion of fun, contemporary fashion, and iconic, timeless design. As pioneers of confident style, we understand the passion for self-expression. That's why we've created a line of bold printed garments that radiate optimism, individuality, and unapologetic flair.

Dive into our diverse patterns; from botanical and ornamental to conversational and graphical, each design invites you into vibrant world of colour and shapes. Whether you're dressing up for an occasion or searching for that perfect everyday outfit, our wide selection offers styles that make a statement. Striped or floral, landscape or abstract, we've curated patterns to match your mood. But what's a great pattern without the perfect fit? We delved into our historical dress archive and curated the finest and most iconic Marimekko silhouettes to complement your style. Opt for an oversized, loose fit for a relaxed day out, choose a straight, regular fit for the office, or embrace the effortless elegance of an A-line silhouette for a weekend brunch. At Marimekko, inclusivity and equality have always been core values. We champion positive empowerment and reject elitist design, believing in the power of enabling everyone to embrace their true selves and unleash their creativity. That's why our clothing is not only stylish but also functional, allowing you to express yourself without compromising on style.

Established with a simple dress in 1951, Marimekko has evolved into a powerhouse offering fashion choices that inspire confidence and celebrate individuality. Our collections include dresses, tops, skirts, knits, and more, all designed to empower you to express your unique style. Our commitment to creating timeless, long-lasting pieces is reflected in this collection, embodying our joyful philosophy.