Maridenim Loose Keidas

The used indigo Maridenim Loose jeans are made of non-stretch cotton denim in the Keidas pattern. The 5-pocket jeans have a slightly lowered waist and crotch, a relaxed fit, and wide, full-length legs. The jeans have Marimekko jean buttons and the Marimekko jean label in the back, which is made of FSC-certified jacron-material.

Maridenim products have a special finishing and patina which give each piece a unique, distinctive character. This feature is part of the charm and appeal of Maridenim products.

Marimekko Maridenim products are designed following the Jeans Redesign guidelines of the Ellen MacArthur Foundation, the world´s leading network on circular economy. According to the guidelines, the denim material is monomaterial cotton (80% organic cotton and 20% recycled cotton) with no elastane. Marimekko Maridenim is made with minimal use of hardware, including the use of removable buttons and no rivets. The washing, finishing and use of chemicals also follow the guidelines. To produce the colors, patterns and desired feel of the products, we use, for example, laser technology, E-Flow steam washing and ozone washing, instead of, for example, traditional stone washing.

Especially in the latter half of the 1960s, Annika Rimala drew inspiration from the youth culture of the time. Keidas (oasis) is very representative of the rhythmic patterns she designed in those years.

Especially in the latter half of the 1960s, Annika Rimala drew inspiration from the youth culture of the time. Keidas (oasis) is very representative of the rhythmic patterns she designed in those years.