Jokapoika

The Jokapoika organic cotton shirt has a relaxed, straight fit and it features the Piccolo pattern, which is printed in Helsinki. The shirt has a pointed collar, a metal button closure, and a chest pocket. The cuffed sleeves have metal button closures.

In 1953, the very year she joined Marimekko, Vuokko Eskolin-Nurmesniemi created Piccolo, a striped fabric pattern painted with vivid brushstrokes. Three years later, the Jokapoika (every boy) shirt made from the fabric appeared in stores and the streets – for good, it seems.