Focus on freshness

SS24 highlights Marimekko’s hallmark floral abstractions, from the beloved Unikko to beyond. Selected stripe designs bring a sense of rhythm to the collection. Feminine silhouettes are merged with modern utilitarian workwear, both equally representative of our rich heritage. The collection creates a joyful meeting between print, minimalism, and utilitarianism with robust material qualities combined with breezy summer layering styles.

Our design philosophy is simple: the dress is a canvas for the art of printmaking. This collection features a kaleidoscope of summer-ready colorways. Karkelo cotton twill dress.
To accompany Unikko, this season brings back a rare Maija Isola pattern Uni (dream), a layered design with a landscape-like feel. Balanssi padded overshirts + Funktio trousers.

The new Antti Kekki prints

In 1964, Maija Isola’s Unikko emerged as a bold departure from conventional floral prints. SS24 presents five new prints by Finnish designer Antti Kekki that embody the essence of our iconic flower while also bearing their own distinct signature. Helakka (bright), Kolmikko (triplet), Malja (toast), Nokturno (nocturne), and Poiminto (pickings) continue the legacy of Unikko.

Express yourself through striking floral motifs. This relaxed spring/summer ’24 uniform comes in a dreamy cupro linen blend. Törmä shirt + Kuvio trousers + Knitted Bag Large.
Each SS24 piece is designed to stand alone or effortlessly blend with other pieces to bring you self-assurance and joy. Kulmat cotton linen shirt + Hyöky cotton linen shorts.
Today, Unikko is a powerful emblem of joy and creativity, seamlessly integrated into Marimekko's design identity. The Kemut cotton poplin dress—what is your colorway?

Eyes on the archetypes

Marimekko’s take on a modular style builds on a wardrobe that consists of timeless pieces from many different collections. All our collections are built on three archetype silhouettes—A-line, straight, and fit & flare. Read more about the Marimekko archetypes in our Journal.

The Unikko print oozes happiness in timeless cuts and colors picked from the Marimekko archives. Enjoy the thrill of a 60s-style mini. Kestit cotton twill dress.
The newest batch of Marimekko Kioski staples radiates pure joy in the season’s most delectable stripes and blooms. Embla T-shirt + Loisto sweater.

Explore our current collection