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Marimekko organizes a prize draw campaign (“Campaign”) from Tuesday 7 April 2026 3:00 p.m. until Friday 10 April 2026 3:00 p.m., EEST (“Campaign Period”). Entrants eligible for participation are members of Marimekko’s community program with a permanent address in Finland, Sweden, Denmark, Norway, France or The United States of America. Five (5) winners will be drawn in the Campaign, and each winner may bring one (1) friend along. Both the winner and the friend will receive the same prize components. The prize in the Campaign consists of a guided tour at Marimekko’s Herttoniemi printing mill on Thursday May 21 2026 starting at 2:00 p.m. EEST, a one-night stay at Hobo Hotel Helsinki from Thursday May 21 2026 to Friday May 22 2026, hotel breakfast on Friday May 22 2026, a styling session at Marimekko Aleksinkulma store on Friday May 22 2026, lunch after the Marimekko Day fashion show at Restaurant Savoy on Friday 22 May 2026, as well as a personalized Marimekko logo tote bag.
Marimekko reserves the right to change the prize or any part of the prize (to an alternative prize or part of the prize of equal or greater value) for any reason in its sole discretion including without limitation due to circumstances beyond its control or if any part of the prize becomes unavailable.
OFFICIAL RULES OF THE CAMPAIGN
These Official Rules govern the Campaign. By entering the Campaign, the entrant agrees to be bound by these Official Rules.
1. Organizer of the Campaign
The Campaign is organized by Marimekko Corporation, Puusepänkatu 4, 00880 Helsinki, Finland (“Marimekko”), tel. +358 9 758 71.
2. Campaign period
The entrants can participate in the Campaign during Campaign Period which starts on Tuesday 7 April 3:00 p.m. EEST and ends on Friday April 10 3:00 p.m. EEST.
3. Who can participate
Entrants must be 18 years of age or older at the time of entry into the Campaign. Entrants must be members of Marimekko’s community program. Entrants must have a permanent address in Finland, Sweden, Denmark, Norway, France or The United States of America. Employees of Marimekko or its affiliates or partners or agents and members of their immediate families are not eligible to participate. Marimekko reserves the right to verify the eligibility of the entrants. No purchase is required to enter the Campaign and a purchase will not increase chances of winning.
4. How to participate
Eligible participants can participate in the Campaign by commenting on the Campaign’s Instagram post, tagging a friend, and by sharing that same Instagram post in their stories so that Marimekko’s Instagram account is mentioned. By commenting and sharing the post as instructed the participant accepts the Campaign’s terms and conditions. To participate in the Campaign, the participant must complete all of the steps mentioned above.
5. The Prize Draw and prizes
During the Campaign, Marimekko will draw five (5) winners from among the eligible participants on Monday, 13 April 2026. The odds of winning depend upon the number of entries received. The odds of winning are estimated to be 5 / 7.000. There is no entry fee to enter the Prize Draw. The entries must not be sent in through agents, third parties or on behalf of another person. Such entries are void. Bulk entries are void and cannot be accepted. The winners will be notified personally via Instagram direct message on the day of the Prize Draw.
The prize winner will be required to confirm acceptance of the prize within two (2) days from the date of the Instagram direct message. If a prize winner cannot or will not accept the prize, or the winner is not reached with the Instagram direct message, the original winner will forfeit the prize and a redraw shall be conducted immediately and the new winner will be notified via Instagram direct message on the daythe redraw has been finalized.
6. Prize
The prize in the Campaign consists of a guided tour at Marimekko’s Herttoniemi printing mill (Puusepänkatu 4, 00880 Helsinki) on Thursday May 21 2026 starting at 2:00 p.m. EEST, a one-night stay at Hobo Hotel Helsinki (Kluuvikatu 4, 00100 Helsinki) from Thursday May 21 2026 to Friday May 22 2026, hotel breakfast on Friday May 22 2026, a styling session at Marimekko Aleksinkulma store (Aleksanterinkatu 50, 00100 Helsinki) on Friday May 22 2026, lunch after the Marimekko Day fashion show at Restaurant Savoy (Eteläesplanadi 14, 00130 Helsinki) on Friday 22 2026, as well as a personalized Marimekko logo tote bag. The estimated total value of the prize is approximately EUR 2,250. Certain elements of the prize consist of experiences and event‑related content provided by Marimekko, which do not have a separate monetary or retail value. The prize cannot be exchanged for cash, and no cash alternative will be provided. Five (5) winners will be drawn in the Campaign, and each winner may bring one (1) friend along. Both the winner and the friend will receive the same prize components.
Marimekko is not responsible for any travel or accommodation costs of the winners or their friends, apart from transportation from the Marimekko Herttoniemi printing mill to Hobo Hotel Helsinki on Thursday May 21 2026 and the one-night stay at Hobo Hotel Helsinki from Thursday May 21 2026 to Friday May 22 2026. All taxes related to this Campaign, if any, are the responsibility of the Campaign organizer. The prize cannot be exchanged or transferred unless Marimekko decides otherwise. The prize cannot be redeemed for cash.
7. Personal data and publicity
The collection and handling of personal data is limited to the extent necessary for the delivery of the prizes of the Campaign and for such purpose the information submitted may be transferred within or between Marimekko and its affiliates and other third parties participating in arranging the Campaign, which may be located within or outside the European Economic Area. Personal data shall not be used for any other purposes. Personal data collected for the before mentioned purposes will be handled in accordance with Organizer’s privacy statement.
8. Liability
Marimekko is not liable for any indirect damages or damages that the organizer could not reasonably have foreseen. Marimekko is not liable for damages caused by third parties or reasons not attributable to the organizer (such as interruption of the Campaign or damages attributable to a failure in network connections/communications). Marimekko accepts no responsibility whatsoever for damage or loss resulting from late, misdirected or incomplete entries, and by taking part in the Campaign the entrant warrants that all information submitted is true, current and complete at the time of submission. It is entrant’s sole responsibility to ensure that entrant’s (contact information) details are accurate. Marimekko accepts no responsibility for any changes which are not properly notified according to the timelines stated in these Official Rules of the Campaign. The prize winner shall relieve Marimekko and all of the companies that participated in planning and implementing the Campaign from all responsibility relating to injury or damage arising from entering into the Campaign or from redeeming and using the prizes.
The promotion is not sponsored, endorsed or administered by, or associated with Meta or Instagram. All entrants release Meta and Instagram of all liability associated with this promotion.